The hard part of content is judgment.
Most companies already have more raw material than they can use. It’s in customer conversations, sales calls, internal discussions, and whatever is changing in the market.
AI can turn almost any of it into a draft, but the real work starts earlier. Someone still has to decide what the company should say right now, which ideas it can credibly own, who should say them, and whether any of it deserves to become a post, an article, a customer story, a launch, or nothing at all.
That’s why companies hire 64stories.
We listen before we create.
We pay attention to customers, what’s happening inside the company, and what’s changing in the market. From there, we find the ideas worth pursuing, decide how to tell them, and turn them into finished content for executives, experts, and company channels.
Think of us as your content partner in Slack.
When something inside the business or market deserves attention, we bring it to you. It could be a customer quote, a company milestone, or a competitor move. If you have a half-formed idea, draft, call, or link, we can work from that too.
We build on what your team and existing partners are already doing, adding context, judgment, and execution where it helps most.
Then we watch what happens.
When buyers and target accounts pay attention, we tell the team who engaged and what caught their interest. That shapes what gets said next and gives sales a reason to start a conversation.
The goal is to make the company consistently worth listening to and turn that attention into something useful for the business.
Your busy executives don’t need another meeting to create content. We work from the conversations and transcripts the company already has, using Slack when we need quick input or a decision.
We’ve spent 20 years doing this work with companies including Bolt, Loom, Buffer, Drift, Woo, Shopify, and Salesforce.
Depending on what you need, our work can include ongoing listening, idea development, writing, video editing, scheduling, measurement, and buyer-signal reporting. Customer stories, major launches, and deeper strategy work can be added when they make sense.
If your team is already creating plenty of content but good opportunities are still being missed, spend 30 minutes with me.
We’ll hold a mirror up to your company and look at your competitors together. I’ll show you where I think the biggest opportunities are being missed.
You’ll leave with a clear view of what I think the company should be saying next, whether we work together or not.